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Email marketing has just became a very essential tool for every business to spread its reputation across globe. Email marketing is one form of direct marketing or sending emails to mass so as to promote your product or services. About lots of such mails must be coming to you as well, and mainly most of them are ignored by readers. So, what are the steps for a perfect email marketing campaign? Which are the tools that could help you for creating a great email marketing campaign and which tools will help to send mass emails to people? These all questions have been answered in this post.
What is email marketing?
The term is mainly used to refer:
- Sending mails to a bulk of people so as to promote your services or new product.
- To enhance the relationship with current and new customers to your website for having repeated business with them.
- Providing advertisements to their business.
What is need for email marketing?
There are various advantages to the email marketing system due to which it is widely used over the globe. Some of advantages are:
- It is one of the best method of online marketing and most effective marketing tactic over the years.
- Over 50% of the world population checks or sends email everyday, so it is a fair chance that your product will get exposure.
- You can customize your emails, make it dynamic and attractive to watch with many tools.
- Automatic reply is a great advantage of this system and it helps in keeping your customers intact with you and also provide them with the daily updates and new things coming to the market.
What is Disadvantage or challenge for email marketing?
The main disadvantage in this field of email marketing is that lots of time or due to wrong selection of tools, your mails can jump into the spam box or may be rejected by the customers mail program and it will never be noticed by any customer. Another disadvantage is neglecting of mails by many people.
Now the main question that arises is Why to do email marketing and how to do email marketing? so here are some steps to that.
Why to do email marketing?
- Cheapest method for marketing: The one main aspect due to which you must do email marketing is because it is the cheapest method of marketing your product online. Whether you do it yourself or through any agency (CONTACT US FOR EMAIL MARKETING SERVICES) you have to pay very less amount for marketing your goods.
- Successful method over years: This method of marketing is successful over the past years and have provided a positive result to the companies. So, the chance of success through the method is very large as compared to other methods.
How to do email marketing?
There are some steps that one must keep in his mind for a successful email marketing campaigns. An expert from Marketing field has provided mnemonic “CRITICAL” as email marketing success factors.
- Creative Work: The design of your email must be creative and attractive for the customers. Layout, images and colors must be selected very carefully.
- Relevance: Your emails must be targeted to the type of traffic that would buy your services or product. So, targeting a correct audience is a great challenge.
- Incentive: The customers mainly look for some great offers through the mails on which they can take action. Provide a great offer to your customers so that they would be very much interested in your services.
- Timing: It was 12 o’clock at night and you send a mail “Wouldn’t it be worthless?” So, select a good timing for sending a mail, so that a person must be available nearly to the moment when you send the mail.
- Integration: Not only one thing promoting your company will work at a time. Integrate different methods to promote your services and provide same images in all the field so as for better result.
- Copy: Consider all type of aspects of languages for copyrighting, from subject line to the signature.
- Attributes: The attributes like heading of email, subject line, from and to address, date, time and format must be chosen correctly for not ending up your mail in spam.
- Landing Page: The customers must be sent to the exact location of the product sales where you want them to be instead of just adding your website URL.
So, these were some great methods of email marketing of your product that could help in expanding your business.
Now lets talk about the best tools for sending the bulk emails:
Best tools for email marketing?
Here are some great tools that could help in sending mass emails to your customers.
This is a great tool for sending bulk emails at once to your customers list. You can compose some very beautiful emails with this software and then refer them to lots of people.
You can create your permission based list using this software.
You can even analyse the results of your mails by this tool.
So, just download it now.
Another great tool for sending bulk emails by customizing it.
I hope you liked this post and information we have provided you. So, do leave your valuable comments below.
Do you know any other better tool? Share with us by commenting below.
Originally posted 2014-03-08 20:10:28.